Of course, this law does not apply to market research, but it does highlight the importance of the French language. Surveys that are poorly localized will reflect poorly on the brand, and respondents may be more reticent to answer them.
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Translating surveys from English into French can prove challenging in a number of different ways. Text expansion, a common issue in translation, is something that could break the layout of your survey design. For example, you might have certain buttons, icons, or survey fields containing text. According to Marguerite, translators are also challenged by poorly or ambiguously written content. Occasionally, if a sentence is overly ambiguous, the translator may have to ask the client for clarification. Both these situations could end up slowing down the translation process or causing delays due to back-and-forth communication.
As with translation into other languages, adapting a text for the target culture is often a necessary step for ensuring a high-quality translation. Interested in more articles about market research and translation? Visit our Market Research articles page. Sign up for our monthly email newsletter:. The architectural assessment is an area in which CAST excels and successfully differentiates from static analyzers.
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